eMerge Blog
 

New Changes On Facebook Could Affect Your Business Page

Posted December 10, 2013
Facebook recently announced that they are revamping how your posts are viewed on your fans’ newsfeed. The news came recently as Facebook is beginning to readjust their algorithms (what dictates which posts are seen) to increase focus on more engaging posts and stories.
 
“So What Does This Mean For Me?”
The biggest thing you expect to see is a little decline in what is called “organic reach”, or the people who see your posts appear on their newsfeed inside Facebook. Why? Because so many businesses are competing for the fans’ attention that it’s starting to get crowded.
 
Excerpt from Facebook User Blog:
“People use Facebook to share and connect, including staying current on the latest news, whether it's about their favorite celebrity or what's happening in the world. We've noticed that people enjoy seeing articles on Facebook, and so we're now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile).
 
Why are we doing this? Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.
 
To complement people's interest in articles, we recently began looking at ways to show people additional articles similar to ones they had just read. Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting.” – Facebook User Blog
 
“So How Do I Stay Seen?”
The key will be to keep posting content that is engaging your audience. What does that mean? Anything you post that gets Likes, Comments and Shares, are posts that will help keep your business page front and center on your fans’ walls.
 
“What Should I Post?”
We have all sorts of great guides that can help you, as well as some infographics for the more time-crunched reader. The key is to mix it up: post things for your business, but also include personal comments, inspirational quotes, funny stories and of course, lots of pictures.
 
What’s great is that the eMerge program will help you stay on top of what is engaging, and what isn’t, with the up-to-the-minute reporting available inside of the platform.
 
So no matter what new changes come your way, remember that eMerge has your back. To learn more about how to keep your brand in front of your audience online, check us out at www.easyemerge.com, or give us a call at 985-781-4471.