Getting Your Business On Facebook
Is your business on Facebook? If so, you’re off to a good start! If not, why not? Facebook has proven to be a great resource for businesses of all types to create brand awareness, engage with their customers and fans, and most importantly, generate leads and sales.
But what makes Facebook such a valuable resource? Well, there are a couple things we’ll look at here, as well as some tips & tricks you can use to make the most out of your Facebook business page.
Your Brand What are some things that make up your brand? Well, there are is the visual content, customer service, terminology/verbiage, your product, and many other aspects of your brand that you can promote through Facebook.
Your visual brand is carried out through your cover image, profile image, tabs and the graphical elements of your business page. These can be something you create, or have professionally branded for you with the help of a company like eMerge. But the important thing to remember is.
Tip: You want your visual brand to be consistent not only within your page, but across all of your online channels. You also want to make sure your promotions & image posts make sense in the context of your business. 53% of active adult social networkers follow a brand, so it’s a good idea to stay consistent, appealing & engaging.
Content Content is another part of your brand on Facebook. Use your page to share your organization’s content such as your blog, promotions, testimonials, products & services, and information about your industry. Of course you can also include fun posts like pictures from an office party, a charity race that your employees are participating in, or maybe some humorous content (as long as it’s not offensive). But the important thing to remember is…
Tip: You want to provide content that your fans find valuable and will want to engage with through sharing and liking. If you’re in real estate, fans looking for a house will appreciate a new listing, if you’re in retail, fans will find value in a promotional coupon. When your fans share your content, you win! 33% of Facebook users have purchased an item they saw on their news feed or a friend’s wall.
Customer Service Customer service is huge on Facebook because it’s a “safe” place where people can post their opinions about a product or service without having to talk directly to a person; they just talk about you. Referrals from friends is one of the most powerful marketing tools, but a bad review can be damaging. No one will be happy with you 100% of the time, so when someone does voice a complaint on Facebook it’s important to remember to…
Tip: Respond quickly and politely. Remember, a LOT more people are seeing it now that it’s on Facebook, so respond in a way that will let everyone else know that you are more than willing to bring this to a satisfactory resolution. If you do this, you’ll be ahead of the game. Why? Because 55% of brands ignore customer feedback on Twitter and Facebook.
Ads & Promoted Posts Facebook ads and promoted posts can be great marketing tools for your brand. Ads allow you do very specific targeting of demographics, interests, and pretty much any kind of user characteristics you can think of. Promoted posts allow one of your posts to be broadcast to a much larger audience than would have been possible through just your fans liking or sharing. But the important thing to remember here is…
Tip: Pay close attention to if the ads are working for you, or if you’re just throwing money down the drain. Watch your clicks, measure it against your sales, and if your ROI is not what you want then you may need to rethink that strategy. But that’s ok! Not all businesses use Facebook ads simply because they didn’t provide enough value. Just because they are available, does not mean you have to jump right in.
Analytics Perhaps the most important part of a Facebook page is the Insights page. This keeps track of your reach, your virality, your likes, your fan demographics and much, much more. You can see details about the engagement rates for every post you put out and adjust your strategy from there. Just like with any other kind of marketing tool, you want to track what is successfully getting your brand out to your target market, and what could be driving them away.
Tip: No matter how awesome you think a series of marketing content is going to be, if you are getting really low engagement, or even losing fans, it’s time to rethink that strategy. Watch your insights closely and ask yourself some questions: Are you marketing to your target audience? Are your fans even in your target demographics? Will this promotion help or hurt our current efforts? Are there any trends in content engagement that I am missing?
Facebook is a great social media tool for strengthening your brand online, so don’t let it go to waste. By creating a page with your professional brand, engaging your fans with valuable content and great customer service, and tracking your data through your insights, you will be on the right track. Remember that Facebook is a means to an end, it’s great for driving traffic to your website and other online presences, so use it wisely.
To find out more about how you can use Facebook and other channels to engage your audience, generate leads, and grow your business online, visit our website at www.easyemerge.com or give us a call at 985.781.4471.