eMerge Blog

10 Tips To Social Media Marketing

Posted April 17, 2013
Ten tips for getting the most of your social media!Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it. We hope to help you see that you don’t need a lot of time or know-how to effectively use social media to increase revenue for your business.

Take A Look Around. This first tip is one that isn’t talked about much, but is still important. When you set up shop somewhere, you don’t go in blind; you take a look around. The same principle applies to social media. Before you start up, or revamp your social media presence, take a look at what other brands are doing. You can get some great ideas for graphics, promotions, and a handle on how you want to approach your own brand. Why reinvent the wheel? Plus it also helps when it comes time to…

Create A Plan. It’s very important to know where your consumers and prospects are having conversations online, and where your business can add value. Using tools like Google to search around can help, but there are also search tools built in to each social platform where you can easily pick out your largest audience.

Perfection Not Needed. You’re not going to know it all from the starting gate. Spend a couple hours doing some simple research online for best practices and tips, that will be enough to give you a good start. eMerge provides some great resources that you can use to learn the latest in social media and email marketing, blogging, websites and much more, so utilize the knowledge base available to you and Combine Your Tools. So you discovered your audience is on Twitter & Facebook, but you only have time to keep up with one! What do you do? One option is to focus on using one social media tool effectively than to use five of them poorly. Another, and more practical, option is to use a program like eMerge where you can monitor & maintain multiple social media platforms at once without having to jump around to difference browser pages or have multiple logins. Schedule Your Posts. Piggy-backing off of the last tip, you can also use a program [link to eMerge] to schedule your content so that you can do a week’s worth of social media marketing in just a few minutes. This will help to prevent yourself from forgetting to post & account for being unavailable during your regular posting times. Just remember that when it comes to responding to comments and responses to your posts, you should…

Be Consistent. If you can only dedicate one hour a week to social media, it’s best to be consistent with your time. When you are on a consistent schedule your audience will learn to expect you. In fact, they might get irritated when you skip your regular time, just like when we get irritated that our favorite show is on reruns instead of a new episode.

Respond Quickly. Social media is one of the most effective ways for businesses (especially small businesses) to leverage their customer service.

Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers” - mediabistro.com

Also remember that they are reading your response & can’t hear your tone or pitch, so word it as positively as possible so they don’t mistake your helpfulness for sarcasm.

Don’t Be A “Me” Monster. You know that guy/girl at the party who won’t stop talking about themselves? It’s equally annoying on social media as it is in person. People don’t like to engage with brands that are constantly talking about how awesome they are, people want something they can interact with, exchange information, find something of value or learn something new. Try the 80/20 rule. 80% of your content should be engaging, 20% should be self-promotional.

Interact With Your Audience. Be sure that when your fans and followers comment back, share, re-tweet, +1, re-pin, or mention your business that you interact with them and make them feel like a part of your online community. That’s what interactive / online marketing is all about. If you can establish brand loyalty through a simple conversation with a fan, you’ve got a fan for life.

Track Your Analytics. This is very important for online marketing. You can use the analytic tools that are built into your social media channels to measure each one to see which channel is getting the most interaction. Or you can use a platform like eMerge that can run reports & analytics on all of your channels at once.

We hope that these 10 tips helped to get you started in really taking the social media bull by the horns. What tools or strategies do you use to save time with social media? Tell us on our Facebook, Twitter or Google+ pages! Then sign up for a free demo where we’ll show you how you can consolidate, maintain & monitor all of your online channels in a single, easy interface.

Learn more about how you can minimize your effort while maximizing your marketing online, visit us at www.easyemerge.com or give us a call at 985-781-4471.


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